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Writing Task 2

You should spend about 40 minutes on this task.

Write about the following topic:

More and more people today are drinking sugar-based drinks.

Why is this happening? What measures can be taken to reverse this trend?

Give reasons for your answer and include any relevant examples from your knowledge or experience.

You should write at least 250 words.

Sample Band 8.5 Essay

An alarming number of people today consume sugar-based drinks, whether it is in the form of soda, energy drinks or fruit drinks. Often consumers are lured by their widespread availability and convenience, however, marketing campaigns also play a role, targeting young people and giving them the perception that sugary drinks are not as unhealthy as they actually are.

The availability of these types of drinks has greatly increased over time. They can now be found in almost any store or restaurant, which makes them easily accessible to almost anyone. The fact that they are often cheaper than alternatives, such as water or freshly squeezed juice, makes them an especially attractive option for those on a budget. Marketing campaigns for sugary beverages have been quite successful in creating positive associations attached to these products through advertisements on TV and billboards. This encourages people to consider them fun rather than unhealthy and normalises them within society.

Luckily, reversing the rise in popularity of sugary drinks is still possible, if we act now and attack the problem from different angles. One of the very first steps should be educating people on the health risks associated with high sugar intake so that they can make better-informed decisions when selecting what type of beverage they consume. Companies should also be held accountable by law for their misleading marketing campaigns aimed at children and teenagers who are more likely to believe the false claims about their products' health benefits without fully understanding what's being sold to them. Schools, colleges and universities, and any institutions catering for young people, should consider banning sugary drinks and replacing them with refreshing alternatives without added sugar.

Overall, it is important that we recognise the potential health risks posed by consuming too much sugar from soft drinks and take actionable steps towards reversing this trend in order to ensure our long-term wellbeing. Through greater education, government regulation, and increased corporate responsibility we can ensure that more people understand why reducing their intake of sugary beverages is important while still allowing them to access enjoyable yet healthier options.

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