Writing Task 2

This writing task 2 question has been seen in a recent IELTS exam. The essay below is a good example of a Band 8 response.

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You should spend about 40 minutes on this task.

Write about the following topic:

Some people say that the main aim of advertising is to improve sales of products that people do not really need.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your knowledge or experience.

You should write at least 250 words.

Sample Band 8 Essay

The belief that advertising primarily seeks to increase the sales of non-essential products is one that merits considerable attention. I believe that while advertising does play a role in influencing consumer behaviour, its objectives are manifold and not solely confined to this aspect.

It is undeniably true that advertising uses persuasive techniques, like skilful storytelling or interesting visuals to make a product seem more appealing to customers. In essence, adverts are designed to make people believe that they need to buy a product to achieve a certain lifestyle or social status, and this strategy can indeed lead to an increased purchase of goods that are not strictly necessary for one's well-being or happiness. In this sense, advertising can drive consumerism beyond our practical needs.

However, it is also crucial to acknowledge that advertising also serves informative purposes, as it introduces consumers to new products and innovations that can genuinely enhance their quality of life or offer solutions to their problems. For instance, advertising can play a pivotal role in raising awareness about energy-efficient appliances, health-related products, or educational services. Furthermore, advertising supports economic growth by helping businesses reach their target audiences, and it also facilitates healthy competition which is often the driving force behind product improvement.

In conclusion, while advertising does influence the purchase of non-essential products, its role is more complex than just boosting sales of such items. Advertising also contributes to both consumer awareness and economic growth, and therefore we cannot say that it solely encourages unnecessary consumption.

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